Ultra Products: UP for Discussion
The owners of the archery shop, ULTRA PRODUCTS, will traverse a variety of topics including the archery industry, hunting strategy, new products, and business. Episodes include guests both in and outside the sporting goods world, and will tackle hard questions looked at through unique perspectives. Laythan Musgrave, a pastor and business owner in Southern Illinois, has lived out his passion for the outdoors since he was just a boy hunting the Illini hardwoods. Wes Hutchcraft is an entrepreneur, who has enjoyed over 20 years of videoing hunting. The only way to go is UP!
Episodes

Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
This episode asks the question "To Trail Cam, or Not to Trail Cam"? In this episode we talk through different lines of thought regarding trail cameras and the use of them. We discuss both the pros and the cons that trail cameras have had on hunting, and also discuss legislation that has been enacted in several states regarding their usage.

Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
This episode takes a look at the 2024 ATA show and gives a review of the highlights and hot products. The guys touch on tree saddles, trail cams, and broadheads... Special Guests (Doug Doty & Mark Phillips)

Monday Jan 08, 2024
Monday Jan 08, 2024
The guys discuss the paths that brought them to the archery industry, and Ultra Products specifically. Special Guests (Doug Doty, Brent Legg)